As there hasn’t been many updates on the Toyota Supra itself, I’m sure a quite a few of us have seen Toyota spread everywhere. They practically took over the Superbowl’s advertisements.
Which we all know isn’t cheap. Needless to say, when your pushing that much in advertising, I’m sure they’re releasing more than just a Camry.
According to Automobile insider Georg Kacher, the Germans and the Japanese are working together on an all-new entry-level hatchback intended to bolster the bottom-end of the Mini range.
The Minor may play a major role in the reinvention of Mini, with lackluster sales of its Paceman, Roadster and Coupe models, BMW is looking to boost the profitability of the brand.
Its alleged name will be the “Minor”, a moniker plucked from early in the Morris Mini lineage, and it might just end up being around $15,000 – undercutting Mini’s next model up by around $5,000.
“It’s still early days as far as the baby Mini goes,” notes the magazine’s Mini source. “But when our new R&D board member Klaus Fröhlich traveled to America early in the new year, this was one of the subjects on his agenda.”
The car will feature fresh proportions and new details such as a double-bubble rear roof section, upright “Union Jack” taillights, a small trapezoidal grille, and blacked out pillars. According to sources quoted by the magazine, the Minor is “pleasantly short on bling.”
With a sticker price of about 13,500 euros ($15,300), the Minor would undercut the three-door Mini hatch by nearly 4,000 euros ($4,500).
It’s unclear if the model would be brought to the U.S.
The Mini Minor’s name would revive a moniker first given to the early versions of the car built by the UK brand Morris in the early 1960s.
BMW is also expected to release all-electric versions of the Minor, following the arrival of its conventionally powered brothers in either 2018 or 2019.
BMW and Toyota formed an alliance in 2011 to cooperate on diesel engines and have since expanded the collaboration to include fuel cell and battery cell technology, lightweight materials as well as the joint development of an architecture and components for a sports car.