Citing an inside source, Car and Driver claims it will cost more than a Chevrolet Corvette Stingray, which starts at $54,995. How much more is unclear. There’s been a lot of speculation about the upcoming Toyota Supra successor, but how much will the darn thing cost when it finally arrives? That shouldn’t be too surprising, Get yourself a Toyota Supra FT-1 Poster! Click Here! I suppose. This car — expected to be a rear-wheel drive sports car with a possible hybrid powertrain — was never anticipated to be BRZ-cheap.
Numerous reports have said that the platform developed here will also underpin the next BMW Z4, a car that currently starts at about $49,000. Pricing-wise, this seems about right
A price that’s somewhat close to the ‘Vette’s – which does grow quickly when options are added – could actually make sense. The Toyota is expected to be a mid-sized sports car of roughly the same size as the Chevy, so if Toyota can match the Corvette’s performance it might work out.
The real question is where BMW will position its version. The German carmaker is partnering with Toyota to develop the sports car’s platform, which will also be used for one of its models.That model is generally thought to be a replacement for the Z4, if Toyota prices its cars north of $54,000, BMW might make its version significantly more expensive, pricing it out of the Z4’s market segment. This also raises the question of what kind of money BMW’s new sports car will demand.
It’s very likely that the BMW will sell at a premium to the Toyota but such pricing would make the car more of a rival for the Jaguar F-Type and entry-level Porsche 911 variants than a direct replacement for the Z4, which starts at just below $50k.
Alternatively, the two versions could be distinguished more by character than price. BMW split the difference between sporty roadster and luxury cruiser with the current Z4, so maybe it has something similar in mind for this new sports car. BMW has been quiet on its plans for the platform but is currently thought to be using it for a replacement for its Z4. While both cars are still a couple of years away—their respective reveals should take place before 2017—we now have some information that may hint at the price tags we can expect for them.